PC Tools is a leader in security software in the consumer space and is currently seeking an experienced PR Executive with five years experience in a consulting or in-house environment in the niche area of computer security. Working with our local agency in the US and communications team in Australia, we expect you to have the “know how” to assist us grow our Consumer PR program in the US.

Experience in Security Software (Anti-virus, Anti-spyware etc) for the consumer market will be looked upon favourably as well as a passion for all things “ geeky. ”

Role outline:

- Collaborate with our Australian based PR and Communications team as well PR teams around the globe to implement and drive a successful and innovative consumer PR program in the US that will grow the PC Tools brand and business.

- Work with and manage our newly appointed US Public Relations Agency.

- Manage and respond to all internal US media enquiries.

- Ensure successful execution of tactical PR programs that build and position PC Tools as a premium, innovative brand in the consumer and trade press (both online and offline) as well as industry analysts and key influencers in the US.

- Advise and assist in identifying key brand and product messages and creating press materials tailored for the US market to support our master brand and product and thought-leadership and reference status initiatives and the global public relations plan.

- Assist in shaping strategies and developing creative feature story ideas, news hooks and campaign proposals for a proactive consumer/lifestyle outreach program in the US.

- Initiate, drive and maintain relationships with key product reviewers. Seek out new review opportunities & work closely with internal marketing & development to ensure accurate and successful product reviews.

- Work with the marketing team to develop copy and messaging for marketing collateral such as press kits, fact sheets, bios, media alerts, talking points, and supporting marketing materials.

- Manage all PR assets, online media area, and editorial calendars for the US.

- Track PC Tools ’ presence in print, broadcast, and online media. Be aware of key industry and competitor ’ s business and PR developments.

- Deliver concise, timely and informative reporting on press activities, coverage, opportunities, successes and press feedback.

Required:

• 5 years PR experience in either the consulting or in-house environment
• Knowledge of the IT consumer industry – “ a passion for all things geeky ”
• Advanced level of IT skills & acumen
• Strong relationships (or ability to build them) with key media in the consumer and consumer IT space.
• Industry contacts in the consumer and consumer IT space
• Bachelor degree in communications, journalism, marketing
• Excellent written and verbal communication skills
• Superb media relations acumen
• Consummate professional and team player
• Impeccable attention to detail and highly organized
• Ability to excel in a fast paced environment
• Strong leadership and team management skills
• Willingness to work as part of a global team, across many time-zones

Remuneration:Competitive and commensurate with experience. Benefits included.

Are you ready to take on the challenge and become part of this progressive organisation? Then click on the Apply button below to apply or by emailing your resume + cover letter to Milena Cunha at mcunha@pctools.com